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The median housing market in Pacific Heights saw only 1 property sale in Q1 of '23.

The San Francisco real estate market experienced a shift towards normalization in Q1, moving away from what we typically see in SF; multiple offers, properties selling way over asking price. This has resulted in homes sitting on the market for longer, and some not selling at all.

Properties that are well-presented and priced correctly are still in high demand and will move quickly, but anything less-than turnkey and priced according to the old 3% rate market rather than the current rate environment will sit on the market significantly longer. There is an affordability issue in this higher rate market, especially for lower-median priced homes, as buyers in these price points are heavily rate conscious. Pricing strategy is more important than ever.

Condo Market

Condo sales in Pacific Heights rebounded well in Q1 of 2023; Demand remains high.

The average price for a condo increased in Q1 to the north of $1.85M, compared to an average of $1.79M in 2022.

While the price per foot and days on market fluctuated slightly, 25 sales above last year's average show there is still a market for desirable condominiums in Pac Heights.

We've seen affordability be massively affected in recent months, and buyers in the condominium market are typically most affected by increased rates. The Pacific Heights condo market maintaining value is a good sign.

Median Market

The median housing market in Pacific Heights saw only 1 property sale in Q1 of '23.

The average price for a single-family home raced all the way to ~ $9M in '21/'22. I remember when I started tracking Pacific Heights at a ~$4.5M avg. in the Summer of 2018 and thought this neighborhood was undervalued. Fast-forward a few years and we've seen values double, then half.

The single sale closed for $4,200,000M after 31 days on market, highlighting a significant pullback in market activity. However, there are still plenty of buyers in the market for turnkey Pacific Heights homes.

Luxury Market

Similar to most luxury markets around the state, only 1 luxury property traded hands in Pacific Heights for $5,950,000, barely meeting the criteria we use to qualify above a median home.

The luxury property market is the first to be affected when the market shifts, as many buyers are financially savvy and consider primary residences as a liability on their balance sheet, and leverage banks to keep as much capital at play as possible. When securing a luxury real estate asset has a dramatically increased monthly carrying cost.

The general theme of macro-economic activity is more-of-the-same. We're seeing a steady diet of stress events like Silicon Valley Bank's collapse and the sell off of others, First Republic flailed for a moment which caused the entire real estate market to hold it's breath (FR is San Francisco's leading residential mortgage lender), and tech companies are laying off employees and axing non-revenue generating business activity, all typical during periods of tightening. Also, the fed raises rates again at the turn of Q2 by 25bp and plans of doing this a few more times.

However, and this is a BIG however, California is a sunshine state. People don't go to open houses in the rain (we're ridiculous, yes). With the sun back out, I wouldn't be surprised if we saw a flurry of activity.

Learn more about Pacific Heights

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Jerry
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It was great working with Jerry, he's an effective communicator, very professional, and patient. I would definitely work with him again in the future and would highly recommend him for anyone looking to purchase an exceptional residential property in the Bay area.
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J.P
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We can’t say enough about what an amazing agent Jerry is! In the roughest economic time during a pandemic he managed to sell our condo in record time (7 days to be exact) with an over asking offer. He made the entire process seamless and actually enjoyable. Professional, knowledgeable, and always responsive are just a few ways to describe Jerry! Hands down the best agent in the game!
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E.B
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Jerry and I first made contact on Sep 16, 2021 through email. I was ready to purchase a home, seriously this time. I was new to San Francisco so had no idea where i wanted to live. I was hoping to get an experienced real estate agent to show me the ins and outs. I was also a bit anxious because i kept hearing of the crazy bidding wars. I decided to Airbnb in different areas to figure out which area i like. And also took Jerry's recommendation of which area to try. After visiting 3 different houses (in different areas), I realized i really liked the Noe Valley/Glen Park area and decided it was a good idea to focus on that area. I found a house I really liked that I thought might be out of reach that I had visited myself. A few days later, Jerry visited too and was able to convince me that it was worth the shot. So I made an offer, I knew i had to be competitive as this house would get many offers. I ended up winning after a counteroffer! Jerry's experience was key in helping me make the optimal bid. The house was in escrow on Sep 30, 2021. It was a two week process, and my very first bid on a house (in a very competitive area). I feel like Jerry saved me a lot of time and effort.
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O.C
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I highly recommend Jerry Rice Jr. I credit Jerry with a smooth, stress-free home-buying experience during the pandemic. He is savvy, professional, personable and knows the SF Bay Area market inside and out. He was able to efficiently assist us with our 1031 Property Exchange, with all of the nerve wracking time constraints. There were many factors to consider searching for a property during the pandemic, but Jerry made it a comfortable and seamless process. Jerry went the extra mile to explain the contracts, and to make sure we didn’t feel rushed. We couldn’t have done this without Jerry! He was amazing in a high pressure situation, constantly in touch via phone and text nights and weekends. Whether you are buying, selling, or involved with a 1031 Exchange, we highly recommend Jerry Rice, Jr. for your real estate needs.
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L.H
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Jerry helped my wife and I purchase our first home in Oakland. Jerry was an excellent partner throughout the entire process. He was always responsive, gave honest feedback, and networked well with the sellers agents, which was a differentiator when bidding against competing offers. Further, in the middle of our housing search, the markets started to turn funky. Jerry helped us navigate the changing markets with confidence, and ultimately, thanks to his guidance, we secured our dream home. Despite the craziness, the end-to-end process was about as painless as buying a home in the SF bay area could be. Whether a first-time buyer, new to the Bay Area or experienced home-owner, I highly recommend working with Jerry.
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Jerry Rice Jr. stands out as a beacon of professionalism and dedication in his field. With a rich background in football, Jerry has seamlessly transitioned his skills and work ethic from the gridiron to the world of real estate.

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